Our Favorite Beauty Guru

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Kim Kardashian Inspired Makeup! ♡ Reverse Smokey Eye Tutorial!

Featured Articles

You can make your eyelashes seem fuller and define them by applying eyeliner to your waterline.  Using...

Every bride wants to look her best on her wedding day.  While many women are comfortable applying their...

Featured Brand

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We live for lipstick. Get excited about primers. (No, seriously, we do.) But most of all, we love sharing our makeup secrets with you. Why? Because we are the only beauty brand born out of a real photo studio -- the legendary Smashbox Studios in L.A. -- and creating gorgeous looks is what we do here. We know your lives can be as crazy demanding as our shoots, so we develop makeup for everyone that feels great to wear every day -- from the set to the street. So come on in. Hang with us. It's all about being your most kickass beautiful self at Smashbox.

Featured Nail Design

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Full of Autumn colors with a touch of elegant brown, orange and reds, these nails will set the tone for the fall season! This design is nail art for beginners or for pro techs who want to further their nail art education with hand painted nail designs and enhance their career in the nail industry!

Featured Articles

Every bride wants to look her best on her wedding day.  While many women are comfortable applying their...

No matter what your age or what look you are trying to achieve, there are some things you simply must...

Shop Our Faves

Master a stunning stare with this 2-in-1 eye essential featuring a waterproof twist-up liner and cream shadow. Exclusively at Ulta.

Get the look of long, dark, amplified lashes with the New CoverGirl Super Sizer Fibers Mascara. Watch as Zendaya flaunts her Fibers with 400% more length + volume.

Master the most precise eyeliner looks. Master Precise Skinny, new from Maybelline New York. Our 1st always sharp waterproof gel liner that gives you all day wear.